Comments on: Five Benefits Your Ghost-Blogger Can Never Deliver http://www.prostylus.com/Blog/?p=212 The business of writing for business Sun, 18 Oct 2009 04:13:06 -0400 http://wordpress.org/?v=2.8 hourly 1 By: prostylus http://www.prostylus.com/Blog/?p=212&cpage=1#comment-70 prostylus Sun, 18 Oct 2009 04:13:06 +0000 http://www.prostylus.com/Blog/?p=212#comment-70 Thanks for weighing in, Lisa. <br><br>Like they say, if the wheel ain't broke, don't reinvent it... Or something like that. ...You get the point. Thanks for weighing in, Lisa.

Like they say, if the wheel ain't broke, don't reinvent it… Or something like that. …You get the point.

]]> By: prostylus http://www.prostylus.com/Blog/?p=212&cpage=1#comment-69 prostylus Sun, 18 Oct 2009 04:11:22 +0000 http://www.prostylus.com/Blog/?p=212#comment-69 I agree, Corey. It is all about the content. The question that a lot of businesses neglect to ask, however, is what package or medium enables their content to reach the target audience most effectively. <br><br>A blog is a very specialized - one might say highly individualized - type of package. Unlike static content like webcopy or newsletters, blogs blur the line between the content and its creator. In a sense, the blogger is part of his or her content. So, it's a mistake for businesses to assume a corporate blog is like any other vehicle for their marketing message. I agree, Corey. It is all about the content. The question that a lot of businesses neglect to ask, however, is what package or medium enables their content to reach the target audience most effectively.

A blog is a very specialized – one might say highly individualized – type of package. Unlike static content like webcopy or newsletters, blogs blur the line between the content and its creator. In a sense, the blogger is part of his or her content. So, it's a mistake for businesses to assume a corporate blog is like any other vehicle for their marketing message.

]]> By: lisamhawkins http://www.prostylus.com/Blog/?p=212&cpage=1#comment-68 lisamhawkins Sun, 18 Oct 2009 02:10:56 +0000 http://www.prostylus.com/Blog/?p=212#comment-68 Whether ghost-written or not, e-newsletters continue as effective tools partly due to their regularity (cited above). In the Age of Info Overload, it's that "bringing content to the people" aspect. [I agree that the most effective (corporate) blogs are genuine writings of the bylined author.] Social media demands authenticity, so you're correct in the bottom line assessment - "counterproductive" is the right word. Whether ghost-written or not, e-newsletters continue as effective tools partly due to their regularity (cited above). In the Age of Info Overload, it's that “bringing content to the people” aspect. [I agree that the most effective (corporate) blogs are genuine writings of the bylined author.] Social media demands authenticity, so you're correct in the bottom line assessment – “counterproductive” is the right word.

]]> By: Corey Freeman http://www.prostylus.com/Blog/?p=212&cpage=1#comment-67 Corey Freeman Fri, 16 Oct 2009 21:41:13 +0000 http://www.prostylus.com/Blog/?p=212#comment-67 I don't necessarily consider Ghost Writers a bad thing if you use them with the proper intentions. Those who have a lot of ideas may not be able to articulate them as well...or perhaps they simply want articles for promotion but do not have the time to divert their attention. Ghost writers provide what every blogger needs - content. <br><br>As you've said, it's all about working WITH the writer to produce that kind of personality and engagement. Choosing the right writer for your blog is important. Many larger blogs employ "guest blogging" which, in my opinion, is just like free content writing...without the ghost part. I don't necessarily consider Ghost Writers a bad thing if you use them with the proper intentions. Those who have a lot of ideas may not be able to articulate them as well…or perhaps they simply want articles for promotion but do not have the time to divert their attention. Ghost writers provide what every blogger needs – content.

As you've said, it's all about working WITH the writer to produce that kind of personality and engagement. Choosing the right writer for your blog is important. Many larger blogs employ “guest blogging” which, in my opinion, is just like free content writing…without the ghost part.

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