Comments on: When Should Content Be Free? http://www.prostylus.com/Blog/?p=202 The business of writing for business Sun, 18 Oct 2009 04:13:06 -0400 http://wordpress.org/?v=2.8 hourly 1 By: prostylus http://www.prostylus.com/Blog/?p=202&cpage=1#comment-65 prostylus Mon, 12 Oct 2009 15:27:24 +0000 http://www.prostylus.com/Blog/?p=202#comment-65 Thanks DD, I'm glad you found it helpful. Thanks DD, I'm glad you found it helpful.

]]> By: Dentist Denton http://www.prostylus.com/Blog/?p=202&cpage=1#comment-64 Dentist Denton Mon, 12 Oct 2009 06:25:58 +0000 http://www.prostylus.com/Blog/?p=202#comment-64 That was a very informative post about content. I think that in those ways, you can generate good feedbacks too. Thank you for sharing this article. That was a very informative post about content. I think that in those ways, you can generate good feedbacks too. Thank you for sharing this article.

]]> By: prostylus http://www.prostylus.com/Blog/?p=202&cpage=1#comment-63 prostylus Wed, 07 Oct 2009 14:29:18 +0000 http://www.prostylus.com/Blog/?p=202#comment-63 Thanks Greg. As a copywriter, I'm basically a tactician. But I take a lot of my cues from the strategic thinking that you and Brian blog about. Thanks Greg. As a copywriter, I'm basically a tactician. But I take a lot of my cues from the strategic thinking that you and Brian blog about.

]]> By: gregdonahue http://www.prostylus.com/Blog/?p=202&cpage=1#comment-62 gregdonahue Wed, 07 Oct 2009 00:59:58 +0000 http://www.prostylus.com/Blog/?p=202#comment-62 Extremely good comments, Dan. From someone who has been in the trenches w/ this, I think you hit the nail on the head. I expounded a little more in this posting: <a href="http://wp.me/pwQCG-1N" rel="nofollow">http://wp.me/pwQCG-1N</a> Extremely good comments, Dan. From someone who has been in the trenches w/ this, I think you hit the nail on the head. I expounded a little more in this posting: http://wp.me/pwQCG-1N

]]> By: prostylus http://www.prostylus.com/Blog/?p=202&cpage=1#comment-59 prostylus Tue, 06 Oct 2009 14:39:34 +0000 http://www.prostylus.com/Blog/?p=202#comment-59 Thanks Kim, and glad to hear my perspective is substantiated by a real-world corollary. Sounds like a case study might help you make your case with your other clients. ; )<br><br>Meanwhile, I see a lot of black & white thinking in marketing these days: inbound vs outbound, social vs traditional media, registered vs free content. The either/or perspective makes inviting blog content. But in the real world, there are no bad marketing tools, only misapplied ones. Thanks Kim, and glad to hear my perspective is substantiated by a real-world corollary. Sounds like a case study might help you make your case with your other clients. ; )

Meanwhile, I see a lot of black & white thinking in marketing these days: inbound vs outbound, social vs traditional media, registered vs free content. The either/or perspective makes inviting blog content. But in the real world, there are no bad marketing tools, only misapplied ones.

]]> By: kimcornwallmalseed http://www.prostylus.com/Blog/?p=202&cpage=1#comment-58 kimcornwallmalseed Tue, 06 Oct 2009 04:46:44 +0000 http://www.prostylus.com/Blog/?p=202#comment-58 Hi Dan, You make great points in your post. I agree, registration or no registration doesn't have to be all or nothing. I recently worked with a B2B software client on changing their 'registration required' policy for all collateral and demos to having introductory, high level info freely available and using the micro-conversion "step by step' registration strategy for more in-depth white papers, etc. It's only been a few weeks but they are already showing very positive results. Trying to persuade other clients to apply similar strategies. Hi Dan, You make great points in your post. I agree, registration or no registration doesn't have to be all or nothing. I recently worked with a B2B software client on changing their 'registration required' policy for all collateral and demos to having introductory, high level info freely available and using the micro-conversion “step by step' registration strategy for more in-depth white papers, etc. It's only been a few weeks but they are already showing very positive results. Trying to persuade other clients to apply similar strategies.

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