If copywriting is a tool - like a hammer - then I build hammers. ...Really good hammers.

On its own, a hammer can’t build a house. By itself, sales collateral can’t generate sustainable revenue streams.

Tools need people, and people need tools. 

A great hammer won’t save a bad carpenter. But in the hands of a real pro, it can ease, accelerate and amplify his or her effectiveness. The same applies to great copy.

Actually, great copy does more than a great hammer, because it starts building before the builders even arrive. Great copy can distinguish you from other builders, entice prospective leads to dial your phone number, and cultivate a knowledgeable and loyal customer base.

Specifically, here are the tools I make, and what they will do for you and your business:

• I create authoritative newsletters, press releases and bylined articles that build credibility and generate new leads
• I write powerful web copy, case studies and email blasts that sharpen prospects’ hunger to learn more
• I compose compelling white papers and strategic brochures that educate prospects before they even dial your sales staff, and I create persuasive product brochures and data sheets customized to how your business conducts sales, so your sales people can focus on answering questions and building connections

Oh, and here’s another benefit I provide - all the value and more of a full-time or agency writer, but with far less impact on your bottom line.

It costs you nothing to ask questions. Check out my portfolio. Size up the value I've provided clients. You'll find client testimonials all over my site, or you find them all here.

If you're curious, contact me for a no-obligation, no-pressure, free consultation on any content-related problem that you're confronting today.

Dan McCarthy                                                                                     413.281.1858                               dmccarthy@prostylus.com                                                                                    

Describe your project, problem or goals. I'll candidly share my ideas and recommendations. We can discuss whether my services are a good fit later.